VOB Network now has social media accounts, and Alicia Nordman has them up and running. Here's the short version of how our community can help put VOB in front of more veteran business owners without spending a dollar on ads.
Why we're doing this:
VOB exists to help veterans grow their businesses. Done right, social media produces a huge amount of free brand awareness and recognition, but only if we follow the rules the platforms set. They reward real people building real community, and they bury anything that looks salesy or spammy.
As these accounts grow, VOB can promote incubator members' businesses for free, along with businesses from our board and supporters. Every follow, save, and comment from you widens the reach for every veteran business we spotlight. This is a community effort, and it works best when all of us show up.
1. Follow us. Every account is in one place: linktr.ee/VOBNetwork. Follow us on the platforms you already use. You don't need a Linktree account, so skip it if it asks you to sign up. You also don't need your own YouTube channel to subscribe.
2. Engage, and hit Save. When a VOB post shows up in your feed, like it, comment, and share it. Most of all, tap the save or bookmark icon. Saves tell the platforms our content is worth showing to more people.
3. Donate some raw video. We need b-roll, meaning short clips of everyday life: the beach, your garden, cooking, coffee, fishing, your dog or cat. Anything military is a bonus. The rules:
- Film in 4K at 30 fps in good light.
- Send it raw and unedited.
- Only send clips that have never been posted anywhere.
- No guns, alcohol, or tobacco.
- No sales pitches or business names.
You can upload straight from your phone here.
4. Try a trend. Alicia put together a list of easy video ideas. Most need little or no talking and take about five minutes. If you want to do a short talking-head video, send your script to socialmedia@vobnetwork.org before you record.
5. Let us amplify you. Send your social handles to socialmedia@vobnetwork.org so Alicia can tag and collaborate with you. If you put up a conversational, community-building post of your own, send her the link and she'll engage with it and repost it.
Mahalo,
Kevin 🍍🇺🇸